Video Marketing | An Overview

The cost of creating video products has come down enormously in the last few years. Internet technologies like video podcasting let you sell downloadable content without the need to produce your own cassettes, CDs, or DVDs, and without the need to maintain an expensive inventory. The Internet has made it possible for anyone with a computer, a few simple tools, and a broadband connection to be a creator and broadcaster of video products.

social-video

The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online.

It is quite obvious that these days, more television advertisements are migrating to broadband and online interactive broadcast. This makes the Internet more powerful as an advertising medium. Why would people not patronize the online media when everything they need and want to hear, see and read could be accessed anytime, anywhere in just several clicks of the mouse? Ad agencies and marketers are now focused on leveraging interactive broadcast and fast Internet in the complicated media environment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

To be more effective in pre-selling products and services online, you should understand how you could better catch attention and trust of online audience and prospective buyers. Many Websites are now into pre-selling. Thus, to outpace and overcome them, you need to make your own online site more effective in catching online visitors attention. The use of online videos for marketing could be in your advantage.

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