A Guide to SEO Best Practices for Small Business
Resident SEO expert Ryan Eland brings you a guide on SEO best practices for small business. In this e-book, you’ll gain a high level overview of the primary things you need to focus on in order to have success in the search engines, as well as:
- Keyword identification and placement
- Content writing best practices
- Proper metadata usage
- Page load speed and SEO
- URL structure
- Proper image optimization
- Mobile SEO
The Importance of SEO
SEO is difficult, but worth it. No other practice gives us such direct insight into what people want and are searching for. This means that search traffic consistently ranks up there with email for the highest converting web traffic. SEO is simply the process of positioning your answer—hopefully the best answer—on the first page of a search engine, so that people click to your website and find what they need.
People go to search engines for answers to questions: How to install a dishwasher? 8,100 searches per month. They go to search engines for directions: Where is Las Vegas? 5,400 searches per month. They go to search for emergencies: choking child, 480 searches per month.
If somebody has a question or a need, chances are the answer is somewhere on the Internet.
SEO is simply the process of positioning YOUR answer – hopefully the best answer – on the first page of a search engine – so that people click to your website and find what they need.
SEO Basics is an e-book wherein you’ll gain a high level overview of the primary things that you need to focus on in order to have success in the search engines—what is commonly referred to as “on site SEO.”
On Site SEO
On site SEO is everything on your website that you can directly control and change. Because of this, on site is always a great place to begin. When thinking about on site SEO, it’s helpful to think through activities that have the
highest “SEO Return on Investment (ROI).”
Through this book you will learn:
1. Keyword Identification and Placement
2. Content Writing Best Practices + Keyword Density
3. Proper Metadata Usage
4. Page Load Speed & SEO
5. URL Structure
6. Proper Image optimization
7. Mobile SEO
The Two Spheres of SEO
Getting your website and your content to rank well in search requires focus on two different arenas. This is where a lot of small businesses go wrong with SEO. They see it as a quick fix or an easy method to a waterfall of qualified leads. They focus in on one or two tactics and lose sight of the whole picture.
Beware of any service or agency that promises to skyrocket your website to the top by using a “secret formula.” The long and short is that SEO is no longer a game of cheap tricks and sneaky manipulations. It’s hard, intentional, and detailed work that pays off when done correctly.