7 Simple Hacks to Effectively Engage Your YouTube Audience

In recent years video marketing’s popularity has rapidly increased due to its ability to engage customers better than other marketing channels.

Due to this increase in the use of video marketing, there is a very high competition over customers’ time and attention. Millions of videos being posted every day and all of them competing for some attention from customers. But do all videos work? Do all videos manage to get the engagement they should?

The answer is no. Visit YouTube today and you will find millions of videos without comments while others are struggling to hit a thousand views.

Many marketers still haven’t figured out how they can increase engagement in their YouTube channels. Here are seven simple strategies you can use today to boost your videos’ viewership and increase engagement with your YouTube audience.

1. Shorter videos get the most views

Does video size determine how much engagement gets?

To answer this questions, think of the first thing you do whenever you search on YouTube, I bet you check for a video’s length and choose a video that’s shorter over longer ones.

A recent analysis of video performance revealed that videos between 16 to 120 seconds generate almost 50% of all YouTube views. Videos shorter than two minutes are outperforming longer videos.

In this age of limited attention spans, it has never been harder to capture and maintain people’s attention. But as the study referenced above shows, it’s much easier to convince viewers to watch a shorter video than a longer one.

Use this to direct the size of your YouTube videos. The next time you are creating a YouTube video try limiting it to a couple of minutes at most. Doing so will increase the chances of your audience viewing it; and in marketing, views are the stepping stone to more engagement.

2. Employ basic SEO and marketing principles on YouTube

The first thing that beginner marketers learn on their journey to marketing prowess is Search Engine Optimization (SEO). This is the ability to increase the quality and quantity of traffic to any marketing tool through organic search traffic. In the case of YouTube SEO makes your videos easier to locate on YouTube search, and the higher they appear on searches the more views they get.

Although the application of SEO changes from one marketing platform to another, the fundamental principles that guide SEO remain the same. Their tactical application just changes as different marketing channels have different requirements and rules.

Here are three SEO strategies you can use to increase your videos’ engagement;

  1. Keyword optimization. Before posting any video commit some time to keyword research to ensure that your videos rank higher for the keywords you are targeting. Ensure the keywords you are targeting are getting a decent search volume before using them in the title of your video.
  2. Extend video descriptions past a few words. Since YouTube cannot listen to your videos, it leans on the text around your video to determine how it should be ranked. Use long-tail keywords in video descriptions to increase your chances of ranking higher and getting more views for your videos.
  3. Promote tirelessly. Due to the high competition on YouTube, you need to actively promote your videos for them to get a decent amount of viewership and engagement. Using other marketing such as email, Facebook and Twitter to share your videos will go a long way in increasing your engagement.

YouTube has over a billion users, and if you don’t use these and other common SEO principles, your channel’s engagement will always remain low.

3. Actively encourage your viewers to comment, share and like your videos

Engagement is a two-way street that requires input from both you and your viewers. Given that video likes, shares and comments are some of the metrics used to measure engagement, you have to do whatever it takes to drive your viewers to take these actions.

Since most YouTube viewers will hurry off to another video after finishing yours, it’ no wonder that most videos have a very low number of likes and shares compared to their views. The number of comments is even smaller since commenting requires more effort and not everyone is willing to do it by default.

Given these facts, you have to encourage your viewers to like, share and comment on your videos. Most YouTubers simply dedicate the first and last few seconds of their videos to asking their viewers to like and share their videos and to leave comments with questions, ideas for future videos or suggestions for improvements.

4. Respond to viewer behavior in a timely manner

Your viewers value being recognized and appreciated for their actions.

Always remember that whenever a YouTube user views, shares your videos, comments or subscriptions to your channel, they are using effort that they didn’t have to. Make it a point to reward these efforts. Maybe not all of them, but always appreciate viewers who go out of their way to engage actively with your videos.

If a user tweets your video, show appreciation by retweeting them and thanking them. If a viewer asks a question, answer it as soon as possible. If they are dissatisfied with the video or leave suggestions for improvement, appreciate them by thanking them in another comment. And always ensure that you respond in a way that encourages conversation rather than ends it.

Since your viewers will not be waiting around all day, take action in the shortest amount of time to avoid losing them or their interest in engaging with you.

5. Be consistent with creation and posting of quality content

Your channel isn’t going to do you any good if there is no content for viewers to engage with.

Just like content marketers have to produce quality content on a regular basis to benefit, YouTubers have to post new videos regularly to keep their audiences engaged.

Just like in other social media platforms, (e.g. Facebook, Instagram, and Twitter) long periods of silence will kill your engagement and eventually your channel.

If you want to become a popular YouTuber, don’t stop at posting frequently. You can use timing to make your viewers look forward to your next video by maintaining a regular and consistent posting schedule. That way, your fans will always be looking forward to your next posting day so that they can view your new videos.

As a general rule of marketing, quality outweighs quantity. A thousand videos will do you little good if they are badly edited and of low quality.

6. Utilize Annotations and CTAs to direct viewer behavior.

While encouraging your users to view and share your videos will increase engagement, it’s not enough to reap the full benefits of YouTube marketing.

Annotations and Calls-to-Action (CTAs) are another effective way of getting your readers to engage with your videos and your channel in general.

Annotations are small boxes that pop up on the screen while a video is playing. You can leverage annotations for just about anything. You can start by pointing viewers to other videos from your channel thus increasing viewer engagement with the rest of your channel. Similarly, you can ask them to subscribe to your YouTube channel or mailing list.

To make your use of annotations more effective, couple them with compelling CTAs that lead them towards a desirable behavior.

7. Use YouTube analytics to optimize your video marketing strategy

YouTube provides a lot of useful data about the performance of your videos and your channel.

The data is all in-house, meaning you don’t need external software to understand your viewers. Given the amount of time, effort, creativity and probably money that you have invested in the creation of your videos, they deserve the best results in terms of the amount of engagement they receive.

While small-time and amateur YouTubers can get away with trial and error tactics, your business cannot survive by them.

You need to know what is working and what isn’t so that you can grow and maintain your channel effectively.

YouTube analytics will help you with that. It will give you a wealth of data such as;

  1. The average face-time your videos get
  2. Your traffic sources e.g. YouTube search, channel pages, YouTube ads etc.
  3. Your viewers’ demographic e.g. device, age, geography and more
  4. Audience retention and subscriber rates

Using this information you can better understand what works and what doesn’t. You can also know what types of videos are driving the highest engagement and produce similar videos in the future.

Optimization is the one strategy that will reap very huge benefits for your channel in the long term; don’t neglect it

Patience plus strategic effort equal to higher engagement

Like other marketing channels, success on YouTube comes to those who put in consistent effort over longer periods of time.

Don’t expect a huge boost in your engagement levels in the early days of your YouTube channel. Give it time to grow slowly and develop a reliable audience of fans who love you and are willing to engage with your channel.

Decent results may take a few months to show, but once you use these seven strategies effectively you can be assured of more view for your videos, more shares, more comment and inevitably, more engagement.

Written by Hassan Mansoor. Hassan is the Founder and Director at Technical Minds Web. After completing a Masters in Business Administration, he established a small digital marketing agency with the primary focus to help small business owners grow their online businesses. Being a small entrepreneur, he has learned from project management, and day to day staff management as well as staff productivity. He’s a regular contributor on Business.com.

Video Creates a Moving Difference

Originally published on Data Driven Investor on May 8, 2019

Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more for brand storytelling than the printed word to engage potential customers.

Twitter is a great untapped platform for video, something Lindo Myeni intends to change. The award-winning influencer, content creator, social media strategist, and speaker explained during Africa Tweet Chat how video marketing and Twitter unite for success.

“It’s very important to consider that on Twitter, consumers are on the go and scrolling to discover what’s happening around the world now,” he said. “Short interesting video will do.”

If as the adage says, a picture is worth a thousand words, a video can explode a brand.

“As a digital marketer, video marketing means everything, if not a billion,” Myeni said. “If video consumers find it interesting, they’ll share with their followers via retweet.

“According to HubSpot, 64 percent of all video consumers are more likely to purchase a product online after seeing a video about it,” he said.

With the right tactics, entrepreneurs can maximize the use of videos on Twitter for their businesses.

“Video is Twitter’s fastest-growing advertising option,” Myeni said. “According to stats on Twitter, 79 percent of consumers would rather watch a video to learn about a product than read a written text. Brands should keep that in mind, especially when they launch new a product.”

Another option allows copying a whole tweet to video.

“It’s a great feature,” Myeni said. “It drives all the views to the owner of a video and serves as a reference to where you got it.”

With a high demand for content compressed in short videos, business owners need to get familiar with ways to beef up their Twitter marketing.

“Keep your tweet copy short. How short? Really short,” Myeni said. “Also keep your short video score high for engagement and completion rate. According to Twitter data, minimal tweet copy has a 13 percent higher brand and message recall.

“Always have a clear call-to-action,” he said. “As digital marketers, we’re technically trained to write copy that drives subsequent action. In terms of Twitter ads, video website cards generate better engagement. You’ll see double the click-through rates compared to mobile video ad benchmarks.”

Myeni advised businesses to show their branding or logo in the beginning of the video. This is a big help in a world where video completion rate is slow.

Going deeper, he described Twitter marketing strategies brands can incorporate through a marketing campaign.

“Always shoot vertical,” Myeni said. “Ninety-three percent of video views on Twitter happen on mobile devices. For that reason, it’s very important to create videos with mobile viewing in mind. Used closed subtitles in case your viewers watch it with the sound off.”

For return on investment, Twitter live streaming can boost content monetization.

“Twitter live video gives your audience real-time access to important moments and behind-the-scenes looks at preparation your product or before new product launch,” Myeni said. “Brands can go live to tease building up for a launch of your new range or product.

“At the South by Southwest conference, Twitter unveiled a new camera feature,” he said. “We can call it ‘Twitter Stories,’ simply swiping left on your timeline as you would on Instagram, but the opposite direction.”

If video marketing sounds intimidating, Myeni said it is relatively easy to start, resulting in great benefits.

“It’s no secret that video is among the most engaging content Twitter,” he said. “The good news is you don’t have to own a DSLR camera or expensive equipment to create an engaging, professional-looking video for your Twitter content. All you need is your phone.

“Engagement on videos on Twitter is amazing,” Myeni said. “Also consider that you will reach a larger audience and gain brand awareness.”

He noted that while almost all social media platforms support video marketing, Twitter, Facebook and Instagram do well for videos.

“It’s very important to experiment,” Myeni said. “Learn what works with your brand or your followers.”

About the Writer:
Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

The Ultimate Strategy For YouTube Video Marketing

When it comes to creating your own video products there are certain guidelines that you can follow that will help you figure out what content to include when creating the script for your video. If you keep these guidelines in mind during the planning and production stages of your video product you will have a much easier time creating it.

Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube.  For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know.  If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is.  YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on any websites or blogs that you have.  What is nice about YouTube is that you can easily get a few HTML codes. Those codes will enable you or any other Internet users to post a YouTube video online.  It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes. It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog.  In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is connected, in one way or another, to their blog or website.

You can also market your YouTube videos on online message boards.  Online message board marketing can be done two different ways.  For instance, there are a large number of online message boards that let you discuss of share anything, in general, with other board members. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them.  If you belong to an online message board or forum that allows you to have a signature, you will want to look into doing so.  Your signature will always appear at the end of each of your messages; therefore, the more active you are online, the more exposure your YouTube videos are likely to get.

Lastly, know what you want your audience to do after watching the video content. Do you want them to fill out forms, go to recommended site, rate the video, respond to a poll, forward the video to friends or buy products and services? Be clear on your message by directly telling video viewers your call to action. If you are pre-selling (which should be your aim), your video content should make viewers buy the products you talk about.

Why Is Video Marketing So Big?

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Whether you already own, or intend to start, a business online or off, it would be wise to incorporate videos into your marketing plan. Video marketing is taking the business world by storm, and is only poised to grow. Why? Let’s explore that.

Whatever service you provide, whichever goods you sell, you simply must go where the customers are, and they are on the internet in astounding numbers. The internet has grown exponentially since it became a staple in homes in the 1990s. It has become a vital, ever-expanding marketplace, giving brick-and-mortar only stores a run for their money, if not putting them out of business, in some cases. Think of video rental stores, as well as book and music shops which have all dwindled in physical numbers in the face of online competition. Also, whether your business is housed online or off, chances are good that you have a website. Why does that matter? Websites need traffic, period. Video traffic, it has been forecast, will comprise more than 70% of all internet traffic by the end of 2017. Do I have your attention now?

In this technologically driven day and age, many consumers who once only perused the local newspaper ads for product and price feedback, now look to the internet for pre-purchase information. Prevailing research reports that at least 40% will surf the web before purchasing, both online and in-store, and that many are likely to purchase after viewing a video just once. It is that powerful.

Video marketing is so effective that it is outpacing other more traditional promotional methods in bringing in both leads and sales. Studies and research have found that video surpasses print media and direct marketing as sales tools. Video landing pages boast higher conversion rates in online advertising than traditional text only presentations such as long-form sales letters.

A clue as to how effective video is in influencing potential customers is in its widespread use. It is being used by everyone from Forbes 500 companies to small business, from politicians to the person next door. Video can, in turns, educate, inform, encourage reflection, resonate emotionally and even pitch, while also entertaining. They grab and hold attention, convey a message in a short amount of time from anywhere there is an internet signal, as well as have the potential to reach across all economic, ethnic, and geographic divides. Video brings a company, person or product into homes and awareness and increases recognition. It can be done cheaply, or even for free, while offering a platform that comes closest to rivaling the exposure offered by television, which is financially inaccessible to most.

Adding much of the fuel to the growing fire that is video marketing is social media. No discussion of video marketing would be complete without mentioning it. Platforms like Facebook, Twitter, Instagram and Snapchat, to name just a few, make it easy to share video content easily, quickly and potentially, virally, all while fostering brand loyalty and building relationships. This can translate to many dollars in profit to a company over a customer’s lifetime. Videos get shared more many times over than text and links combined on these platforms.

Video marketing is a powerful sales engine today, and a growing wave of the future, enabling a level of reach that is capable of adding many customers and dollars into your company’s coffers. If you have a business, or are contemplating starting one, video should be an essential element of your business marketing plan.

Source of data quoted within this article: virtuets.com

Video Marketing | An Overview

The cost of creating video products has come down enormously in the last few years. Internet technologies like video podcasting let you sell downloadable content without the need to produce your own cassettes, CDs, or DVDs, and without the need to maintain an expensive inventory. The Internet has made it possible for anyone with a computer, a few simple tools, and a broadband connection to be a creator and broadcaster of video products.

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The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online.

It is quite obvious that these days, more television advertisements are migrating to broadband and online interactive broadcast. This makes the Internet more powerful as an advertising medium. Why would people not patronize the online media when everything they need and want to hear, see and read could be accessed anytime, anywhere in just several clicks of the mouse? Ad agencies and marketers are now focused on leveraging interactive broadcast and fast Internet in the complicated media environment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

To be more effective in pre-selling products and services online, you should understand how you could better catch attention and trust of online audience and prospective buyers. Many Websites are now into pre-selling. Thus, to outpace and overcome them, you need to make your own online site more effective in catching online visitors attention. The use of online videos for marketing could be in your advantage.