Video Creates a Moving Difference

Originally published on Data Driven Investor on May 8, 2019

Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more for brand storytelling than the printed word to engage potential customers.

Twitter is a great untapped platform for video, something Lindo Myeni intends to change. The award-winning influencer, content creator, social media strategist, and speaker explained during Africa Tweet Chat how video marketing and Twitter unite for success.

“It’s very important to consider that on Twitter, consumers are on the go and scrolling to discover what’s happening around the world now,” he said. “Short interesting video will do.”

If as the adage says, a picture is worth a thousand words, a video can explode a brand.

“As a digital marketer, video marketing means everything, if not a billion,” Myeni said. “If video consumers find it interesting, they’ll share with their followers via retweet.

“According to HubSpot, 64 percent of all video consumers are more likely to purchase a product online after seeing a video about it,” he said.

With the right tactics, entrepreneurs can maximize the use of videos on Twitter for their businesses.

“Video is Twitter’s fastest-growing advertising option,” Myeni said. “According to stats on Twitter, 79 percent of consumers would rather watch a video to learn about a product than read a written text. Brands should keep that in mind, especially when they launch new a product.”

Another option allows copying a whole tweet to video.

“It’s a great feature,” Myeni said. “It drives all the views to the owner of a video and serves as a reference to where you got it.”

With a high demand for content compressed in short videos, business owners need to get familiar with ways to beef up their Twitter marketing.

“Keep your tweet copy short. How short? Really short,” Myeni said. “Also keep your short video score high for engagement and completion rate. According to Twitter data, minimal tweet copy has a 13 percent higher brand and message recall.

“Always have a clear call-to-action,” he said. “As digital marketers, we’re technically trained to write copy that drives subsequent action. In terms of Twitter ads, video website cards generate better engagement. You’ll see double the click-through rates compared to mobile video ad benchmarks.”

Myeni advised businesses to show their branding or logo in the beginning of the video. This is a big help in a world where video completion rate is slow.

Going deeper, he described Twitter marketing strategies brands can incorporate through a marketing campaign.

“Always shoot vertical,” Myeni said. “Ninety-three percent of video views on Twitter happen on mobile devices. For that reason, it’s very important to create videos with mobile viewing in mind. Used closed subtitles in case your viewers watch it with the sound off.”

For return on investment, Twitter live streaming can boost content monetization.

“Twitter live video gives your audience real-time access to important moments and behind-the-scenes looks at preparation your product or before new product launch,” Myeni said. “Brands can go live to tease building up for a launch of your new range or product.

“At the South by Southwest conference, Twitter unveiled a new camera feature,” he said. “We can call it ‘Twitter Stories,’ simply swiping left on your timeline as you would on Instagram, but the opposite direction.”

If video marketing sounds intimidating, Myeni said it is relatively easy to start, resulting in great benefits.

“It’s no secret that video is among the most engaging content Twitter,” he said. “The good news is you don’t have to own a DSLR camera or expensive equipment to create an engaging, professional-looking video for your Twitter content. All you need is your phone.

“Engagement on videos on Twitter is amazing,” Myeni said. “Also consider that you will reach a larger audience and gain brand awareness.”

He noted that while almost all social media platforms support video marketing, Twitter, Facebook and Instagram do well for videos.

“It’s very important to experiment,” Myeni said. “Learn what works with your brand or your followers.”

About the Writer:
Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

The Ultimate Strategy For YouTube Video Marketing

When it comes to creating your own video products there are certain guidelines that you can follow that will help you figure out what content to include when creating the script for your video. If you keep these guidelines in mind during the planning and production stages of your video product you will have a much easier time creating it.

Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube.  For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know.  If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is.  YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on any websites or blogs that you have.  What is nice about YouTube is that you can easily get a few HTML codes. Those codes will enable you or any other Internet users to post a YouTube video online.  It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes. It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog.  In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is connected, in one way or another, to their blog or website.

You can also market your YouTube videos on online message boards.  Online message board marketing can be done two different ways.  For instance, there are a large number of online message boards that let you discuss of share anything, in general, with other board members. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them.  If you belong to an online message board or forum that allows you to have a signature, you will want to look into doing so.  Your signature will always appear at the end of each of your messages; therefore, the more active you are online, the more exposure your YouTube videos are likely to get.

Lastly, know what you want your audience to do after watching the video content. Do you want them to fill out forms, go to recommended site, rate the video, respond to a poll, forward the video to friends or buy products and services? Be clear on your message by directly telling video viewers your call to action. If you are pre-selling (which should be your aim), your video content should make viewers buy the products you talk about.

Why Is Video Marketing So Big?

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Whether you already own, or intend to start, a business online or off, it would be wise to incorporate videos into your marketing plan. Video marketing is taking the business world by storm, and is only poised to grow. Why? Let’s explore that.

Whatever service you provide, whichever goods you sell, you simply must go where the customers are, and they are on the internet in astounding numbers. The internet has grown exponentially since it became a staple in homes in the 1990s. It has become a vital, ever-expanding marketplace, giving brick-and-mortar only stores a run for their money, if not putting them out of business, in some cases. Think of video rental stores, as well as book and music shops which have all dwindled in physical numbers in the face of online competition. Also, whether your business is housed online or off, chances are good that you have a website. Why does that matter? Websites need traffic, period. Video traffic, it has been forecast, will comprise more than 70% of all internet traffic by the end of 2017. Do I have your attention now?

In this technologically driven day and age, many consumers who once only perused the local newspaper ads for product and price feedback, now look to the internet for pre-purchase information. Prevailing research reports that at least 40% will surf the web before purchasing, both online and in-store, and that many are likely to purchase after viewing a video just once. It is that powerful.

Video marketing is so effective that it is outpacing other more traditional promotional methods in bringing in both leads and sales. Studies and research have found that video surpasses print media and direct marketing as sales tools. Video landing pages boast higher conversion rates in online advertising than traditional text only presentations such as long-form sales letters.

A clue as to how effective video is in influencing potential customers is in its widespread use. It is being used by everyone from Forbes 500 companies to small business, from politicians to the person next door. Video can, in turns, educate, inform, encourage reflection, resonate emotionally and even pitch, while also entertaining. They grab and hold attention, convey a message in a short amount of time from anywhere there is an internet signal, as well as have the potential to reach across all economic, ethnic, and geographic divides. Video brings a company, person or product into homes and awareness and increases recognition. It can be done cheaply, or even for free, while offering a platform that comes closest to rivaling the exposure offered by television, which is financially inaccessible to most.

Adding much of the fuel to the growing fire that is video marketing is social media. No discussion of video marketing would be complete without mentioning it. Platforms like Facebook, Twitter, Instagram and Snapchat, to name just a few, make it easy to share video content easily, quickly and potentially, virally, all while fostering brand loyalty and building relationships. This can translate to many dollars in profit to a company over a customer’s lifetime. Videos get shared more many times over than text and links combined on these platforms.

Video marketing is a powerful sales engine today, and a growing wave of the future, enabling a level of reach that is capable of adding many customers and dollars into your company’s coffers. If you have a business, or are contemplating starting one, video should be an essential element of your business marketing plan.

Source of data quoted within this article: virtuets.com

Video Marketing | An Overview

The cost of creating video products has come down enormously in the last few years. Internet technologies like video podcasting let you sell downloadable content without the need to produce your own cassettes, CDs, or DVDs, and without the need to maintain an expensive inventory. The Internet has made it possible for anyone with a computer, a few simple tools, and a broadband connection to be a creator and broadcaster of video products.

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The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online.

It is quite obvious that these days, more television advertisements are migrating to broadband and online interactive broadcast. This makes the Internet more powerful as an advertising medium. Why would people not patronize the online media when everything they need and want to hear, see and read could be accessed anytime, anywhere in just several clicks of the mouse? Ad agencies and marketers are now focused on leveraging interactive broadcast and fast Internet in the complicated media environment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

To be more effective in pre-selling products and services online, you should understand how you could better catch attention and trust of online audience and prospective buyers. Many Websites are now into pre-selling. Thus, to outpace and overcome them, you need to make your own online site more effective in catching online visitors attention. The use of online videos for marketing could be in your advantage.