The Difference Between Static and Dynamic Websites

 

 

Usually people who are preparing to launch their first website do not know what a Web Page is and the difference between Static and Dynamic Websites.

But before telling you the differences, let’s understand exactly what a Web Page is first.

What is a Web Page?

As per Wikipedia, ”A web page or webpage is a document or information resource that is suitable for the World Wide Web and can be accessed through a web browser and displayed on a monitor or mobile device.  This information is usually in HTML or XHTML format, and may provide navigation to other web pages via hypertext links.  Web pages frequently subsume other resources such as style sheets, scripts and images into their final presentation.”

In simple terms, a web page is a document that a web browser can understand and be displayed on your computer monitor or other device, like a mobile phone or tablet.

Got it?

Okay, now let’s look into what a Website is…

What is a Website?

A website (also spelled Web site) is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name.

For example, if you look at our Website – BusyGal Friday Websites – you’ll see that our site is a collection of several web pages, just like the one from which you are currently reading this blog article.

Now we can look into the static and dynamic nature of websites.

What is a Static Website?

Static Websites, work like a brochure because they present pre-defined, static information to the user.  Coded directly into HTML, in the same form as displayed to the visitor, generally, a static website may include information about your company, your products and services, via text, pictures, animations or video and interactive navigation menu.  There are many static websites on the Internet, you won’t be able to tell immediately if it is static, but the chances are, if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website.  Static websites are the cheapest to develop and host, and many smaller companies still use these to get a web presence.

Static Website designs are similar to handing out a printed brochure to a customer.  They provide consistent, standard information to all website visitors for an extended period of time.  Although Static Websites can be updated periodically, it is a manual process to edit texts, pictures or other contents and requires basic website design skills and specialized software.

All updates need to be done in HTML or XHTML code, and if you have more than a few pages in your website (no more than 10), it’s really a tedious job to update the site on regular basis.  Moreover, if you yourself don’t know how to update using HTML or XHTML code, then it can be very costly to do so.

Advantages of static websites

  • Quick to develop
  • Cheap to develop
  • Cheap to host

Disadvantages of static websites

  • Requires web development expertise to update site
  • Site not as useful for the user
  • Content can get stagnant

What is a Dynamic Website?

In contrast to Static Websites, Dynamic Websites are suitable for larger websites where the owner may want to update the contents frequently, offer differentiated contents, or create unique web experiences for the visitors who visit the website.  Dynamic Websites can also offer personalized experiences to website visitors.  Although web pages are displayed using the same HTML or XHTML codes as Static Websites, Dynamic Websites generally make use of web programming languages to offer dynamic content to visitors.

Dynamic Websites, often have a separate interface from where owners can manage and update content themselves. They are also called “CMS Websites” – CMS stands for Content Managed Site or more widely – Content Management System. Depending on the owner’s requirement, a Dynamic Website’s CMS can have a number of functions that enables easy website maintenance, content-picture updates, news or events updates, or a more advanced platform with product catalog and e-commerce capabilities.

The main purpose behind using the Dynamic Website Platform is its automation capabilities.  A dynamic website operates more effectively, is easier to maintain, update and expand.  Compared to Static Websites, Dynamic Websites are much simpler to build, when you need more than few static HTML web pages.  This is why we, at Check Point Creatives, use this as our primary platform upon which offer our sites to you!

Dynamic sites on the other hand can be more expensive to develop initially, but the advantages are numerous. At a basic level, a dynamic website can give the website owner the ability to simply update and add new content to the site. For example, news and events could be posted to the site through a simple browser interface. Dynamic features of a site are only limited by imagination. Some examples of dynamic website features could be: content management system, e-commerce system, bulletin / discussion boards, intranet or extranet facilities, ability for clients or users to upload documents, ability for administrators or users to create content or add information to a site (dynamic publishing).

Advantages of dynamic websites

  • Much more functional website
  • Much easier to update
  • New content brings people back to the site
  • New content helps in the SEO – search engine optimization
  • Can work as a system to allow staff or users to collaborate

Disadvantages of dynamic websites

  • Slower / more expensive to develop
  • Hosting costs a little more

Which website platform is best suited for me?

You should decide based on your business requirements over next 3-5 years.  Our suggestion is to go for a dynamic website, because currently it is much more affordable and there aren’t too many differences in prices between static websites and dynamic websites.  Besides, dynamic websites can manage your static contents too.

Conclusion

So, now you know the basic difference between Static Websites & Dynamic Websites and you can decide which is best for you.

Whatever your decision, BusyGal Friday Websites is well equipped to provide you with quality websites and affordable web solutions, with its unparalleled professional customer support services provided by maWebcenters.

Visit us at BusyGalFridayWebsites and contact our team at 972.863.1128 or +1.800.861.4183 to learn more about how we can put our expertise and experience to work for you!

About BusyGal Friday Websites

We offer complete website design and marketing solutions that includes professional Website Design, Custom Web Development, eCommerce Solutions and Internet Marketing Services.  We developed our integrated solution to be as flexible and user-friendly as it is powerful. Our proprietary solution empowers every small and mid-sized business with the tools necessary to tap into the earning potential of the digital marketplace.  It’s one single resource packed with high-caliber features – eCommerce capabilities, SEO tools, social media widgets and fully customizable attributes – to create a completely unique look and feel that matches the vision of any business.

5 Questions to Ask Your Web Designer

Just as you would interview a new employee, you’ll want to interview candidates for your web provider as this will likely be an interactive and ongoing project.  Below are 5 great question to ask your potential Web Provider:

What will my role be in the process?

You know your business, designers know design.  Most likely, you will be asked to submit content (text, images, videos, links etc.) to be used on your website.

At WebSolutions by maWebCenters, you can login to your account and follow the wizard to submit your content, thoughts and ideas.  All of your submissions will be stored here so you don’t have to worry about big files, sending multiple emails or trying to keep track of everything.  Once you’ve completed the wizard, we will send you designs and other items for you to review, request edits or approve.

How do you manage your workflow?

This is an easy way to distinguish a seat-of-your-pants company from a professional company.  Web projects require a lot of interaction and pieces that need to be put together.  Organization and communication are critical which is why a project management system is necessary for the success of a project.

At WebSolutions by maWebCenters, each client is assigned a Project Manager who interacts with you and the various teams that work on your project. You will have an online account with access to every part of your project.  This account is also visible to your project manager and various teams who work on your project so that everyone always on the same page.

Do you design for best SEO practices?

There’s a difference between uploading your menu natively and simply scanning in a PDF or JPG of your menu.  The native upload will work serve you better on search engines.  Ask your designer how they keep the site’s organic SEO value in mind when they design.

At WebSolutions by maWebCenters, we don’t take short cuts and we will always advise you if there is a better way to do something.  Sure, it may take us more time to natively upload something verses scanning an image but the success of your website is our top priority.  We don’t have contracts to keep you locked in with us.  Instead, we have to earn your business each month and one of the ways that we do that is by doing things the right way.

What if I need more time to get you content?

Most design firms will charge you extra if your project takes longer than planned.  As a traditional business owner, you are probably very busy and would want to determine your web designer’s stance on this.

At WebSolutions by maWebCenters, we will adhere to our timeline commitments to 100% as long as we have everything that we need from you.  If you need more time to get us information, we will adjust our timelines accordingly but never charge you extra for that.  Our Design Packages clearly state what you will get for each product, even if it takes you a few extra weeks to gather some content or other info.

What kind of ongoing support do you offer?

Some companies only work on new projects and offer no ongoing support.  Some charge per hour, with minimum times.  Some include support. A website is never finished and is an ongoing project so you’ll want to know what the plan for future support is once your site is launched.

At WebSolutions by maWebCenters, we offer award-winning unlimited 24/7 support for your site.  We have specialists in Site Editing, Ecommerce, Domains/Emails, Digital Marketing and Social Media in English, Spanish, Mandarin and Cantonese.  In addition, you can always request to work with specific members of our tech support staff!  If you would prefer to have us manage your site for you on monthly basis, ask about our “Managed Monthly Membership” program.

Ask the questions and find the right provider for you.  Get more information at http://www.BusyGalFridayWebsites.com.  If you would like to discuss these or any other question that you have, feel to call us at 972.863.1128 or 800.861.4183.

Writing Great Content for Your Website

One of the most common questions we hear from our customers is “How can I make my website better and more appealing to customers?” Whether it comes from our long term customers just looking to improve their website or a brand new customer just getting started with us, the answer is content.  Quality content can help to make your website stand out from your competition, both to potentially customers as well as Google.

A website that contains a large volume of information about its products and services can inspire confidence in consumers. This makes them far more likely to purchase from you than from a competitor.   In browsing the internet for the best deals on products we have all come across a website that appears on the surface to  have what we need. However the website may look dated, or  lacks vital information about the product. The product picture may be right, but without a product description or other vital information you are left wondering if that product is really the one you want. If the site appears very old, infrequently updated, or has very little other information the customer is left without confidence the company will be able to deliver the product as described. Many people faced with this reality would choose another website to purchase from, even if the product costs a bit more.

The good news is that you, or someone in your organization is often the best source to generate that content. You know your product.  As a business owner you chose to make your product your livelihood and know far more about it than the average consumer. Throughout your time as a business professional you have likely fielded any number of questions from potential customers about your products. You may think that talking about your product is boring, or that none of your customers would ever care about that information. The reality is the complete opposite.

Modern customers are educated. They want to know as much as they can about the product. While they may not want to know one particular piece of information right now, they want to know that information is out there. They want to know if they have questions about your product you can answer them. A customer seeing a large amount of information on a product may skim to make sure you have the right size, or use a certain material, or to see if any other information is available. In skimming through your content they gain confidence in you as a seller, the more knowledge you display to them about your product. If they are reassured you know your product, they feel more confident purchasing from you.

Finally content is one of the best ways to increase your exposure on Google by improving your search results. Outside of Ads, Google’s business is to serve users quality search results.  By serving quality results people come back to Google, and continue to use it to find what they need. Google’s ability to continually refine their system to provide meaningful results is what has caused their business to thrive.

In the old days keywords were used to tell Google what is important on your page. People abused this by including any number of keywords and phrases on their page that had nothing to do with their product just to attract visitors.  Google has responded by ignoring the keywords provided by clients and instead generates what it believes your keywords to be by examining both the underlying code of your web page and looking at your content.

Beyond just generating what it believes your keywords to be from your content, Google scans your content. There is a positive correlation between well written content and Google rankings. When your website contains a large amount of a content about a topic Google feels more confident in serving your page as a result over competitors that have much less information about your product. Google wants the websites they serve as search results to be topical, up to date, and exactly what their users are looking for.

For those seeking advice on what to write just imagine you are selling someone your product. What is a new customer likely to ask, and what do they need to know? Who are the primary customers of your products or services? Why do they want or need them? What makes your product or service special? If the answer is you, then talk about yourself. Talk about your years of experience, your training, and other qualities that set you apart.

For our busy customers with no time to write, or customers who have trouble generating content, maWebcenters is happy to offer access to our onstaff copywriters.  They will work with you to generate up to 500 words of original content, for a nominal fee.  Once you have begun to generate content our 24/7 technical support can work with you to add it to your website.

Quality original content helps you grow your business by increasing user confidence, providing a better user experience, and giving Google confidence in your credibility.

By: Brian Mosich, Lead Copywriter (maWebcenters)